MARNI UNIT 1

Television Public Service Broadcasting (BBC) Remit → Responsibility of a programme BBC's Remit To enrich people's lives with programmes and services that inform, educate and entertain.  Vertical and Horizontal Integration Vertical - In which a media company has the ability to control the production, distribution and exchange (consumption) of a product. Horizontal - In which a media company has a number of subsidiary companies that are used to support the marketing of its products. Commercial Television The aim of commercial stations (ITV, 5, SKY) is to provide popular shows that attract an audience - therefore leading to higher prices when advertising is sold. All commercial terrestrial stations (ITV, 5) are funded by advertising. Regulatory Bodies BBFC (age classifications and warnings to films) IPSO (print media) ASA (advertisements) OFCOM (all forms of communication, social media, tv) PEGI V...

DEBATE: Audiences are passive and easily influenced by the media they consume.  How far do you agree or disagree with this statement? or are they active, and interpret media as they wish? subjective, depends on the mental state of the person . depends on the consumption, changes your outlook on life. depends on the theme of the media, the type and genre.  Examples and case studies: The Hungerford Massacre 1987 Michael Robert Ryan fatally shot sixteen people in Hungerford, England. Press reports stated he was obsessed with the film First Blood and may have been influenced by it.  Jamie Bulger case, two 10 year old boys said to have been influenced by the horror film Childs Play 3. The Columbine Massacre in 1999 - a high school shooting influenced by POV shooter game Doom. The 2012 shooting of people in a cinema queue in Aurora, Colorado  by a gunman influenced by The Dark Knight Rises.  ...