MARNI UNIT 1

20 MARKER Structure for Long Answer Questions (16-20 marks) Usually get top marks for introduction However, more essential to include a final conclusion Media effects debate Theory has to link well for top marks P.E.E.T  Point = An idea, category or piece of terminology Example = A specific thing (text, company, aspect of case study, statistic etc.) from real world media Explanation = Justify your point. Relate to question and command verb. Possibly given an opinion. State why the example is appropriate Theory = Where appropriate, link it to the theory. Don't just drop the theory in, really be specific  On average, for every three marks you want a P.E.E 16-18 marks = 4X P.E.E.T 20 marks = 4-5 P.E.E.T Conclusion is needed! Remember - in a debate question, candidates are expected to demonstrate both sides in order to gain maximum marks. This doesn't need to be balanced. READ ...

Television Public Service Broadcasting (BBC) Remit → Responsibility of a programme BBC's Remit To enrich people's lives with programmes and services that inform, educate and entertain.  Vertical and Horizontal Integration Vertical - In which a media company has the ability to control the production, distribution and exchange (consumption) of a product. Horizontal - In which a media company has a number of subsidiary companies that are used to support the marketing of its products. Commercial Television The aim of commercial stations (ITV, 5, SKY) is to provide popular shows that attract an audience - therefore leading to higher prices when advertising is sold. All commercial terrestrial stations (ITV, 5) are funded by advertising. Regulatory Bodies BBFC (age classifications and warnings to films) IPSO (print media) ASA (advertisements) OFCOM (all forms of communication, social media, tv) PEGI V...

DEBATE: Audiences are passive and easily influenced by the media they consume.  How far do you agree or disagree with this statement? or are they active, and interpret media as they wish? subjective, depends on the mental state of the person . depends on the consumption, changes your outlook on life. depends on the theme of the media, the type and genre.  Examples and case studies: The Hungerford Massacre 1987 Michael Robert Ryan fatally shot sixteen people in Hungerford, England. Press reports stated he was obsessed with the film First Blood and may have been influenced by it.  Jamie Bulger case, two 10 year old boys said to have been influenced by the horror film Childs Play 3. The Columbine Massacre in 1999 - a high school shooting influenced by POV shooter game Doom. The 2012 shooting of people in a cinema queue in Aurora, Colorado  by a gunman influenced by The Dark Knight Rises.  ...

Aim: To apply knowledge of media products and audiences to gaming Ownership Publish and owned by Activision.  Developer → Infinity Ward, Treyarch, Sledgehammer Games  Developer - Develop games on a rotational basis e.g. through Treyarch generally develops the Black Ops series.  Franchising Activision also franchises the Call of Duty brand to a number of different companies.  Merchandise includes action figures, comic books and card games. e.g. Plan B Toys, WildStorm Publications, Upper Deck, Mega Bloks. Marketing and Distribution Clear marketing strategy - above the line  Activision placing more of a focus on billboards (traditional advertising) than popular digital platforms (digital advertising). Billboards to make fans feel more physically connected and involved on the ground with the CoD community. The plan to set it in WWII was already leaked.  There were unique codes hidden on the billbo...

Radio   Radio Focus: Heart FM Platforms you can access radio broadcasting:  TV, Radio, Website, Apps, Car, Spotify Different platforms: AM (Amplitude Modulation) FM (Frequency Modulation) DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated station's website Heart is the UK's most popular commercial (ad breaks) radio brand.  Heart targets 25-44 year olds reaching 9.7m listeners every week on air. All-star cast of presenters, more people want to tune in, more consumer brands attracted to platform.  Disadvantage: Expensive, have to fit in with their schedule.  O wnersh ip : Heart is a radio network of 22 stations owned by Global Global own: Heart, Classic, Smooth, Capital, Radio X, LBC, Gold  These are classified as Heart's sister channels 19 of Heart's 22 channels are owned by Global. The other three - Heart Herts, North Wales, Yorkshire - are owned by Communicorp a...

Ownership Tabloid - informal, gossip-based, celebrity content.  F eatures many more images, targeting a lower class demographic.  Broadsheet - factual, political, formal content Much more expensive, includes much more world news, higher class demographic.  The Independent (broadsheet) As of 2010, The Independent came under the ownership of Alexander Lebedev. Published by Independent Print LTD.  Publishes, The Independent and The Independent on Sunday, The I. Now Independent Online , only published in digital format The Sun (tabloid) Owned by News UK, who, in turn, are part of the American mass media conglomerate, News Corp. Rupert Murdoch is the executive chairman. News Corp → News UK  News UK: The Sun, The Times, The Sunday Times Extra Info: News Corp also own the New York Post, HarperCollins, and Wall Street Journal, amongst others Previously owned The News of the World prior to the phone hacking scandal ...