MARNI UNIT 1

Aim: To apply knowledge of media products and audiences to gaming Ownership Publish and owned by Activision.  Developer → Infinity Ward, Treyarch, Sledgehammer Games  Developer - Develop games on a rotational basis e.g. through Treyarch generally develops the Black Ops series.  Franchising Activision also franchises the Call of Duty brand to a number of different companies.  Merchandise includes action figures, comic books and card games. e.g. Plan B Toys, WildStorm Publications, Upper Deck, Mega Bloks. Marketing and Distribution Clear marketing strategy - above the line  Activision placing more of a focus on billboards (traditional advertising) than popular digital platforms (digital advertising). Billboards to make fans feel more physically connected and involved on the ground with the CoD community. The plan to set it in WWII was already leaked.  There were unique codes hidden on the billbo...

Radio   Radio Focus: Heart FM Platforms you can access radio broadcasting:  TV, Radio, Website, Apps, Car, Spotify Different platforms: AM (Amplitude Modulation) FM (Frequency Modulation) DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated station's website Heart is the UK's most popular commercial (ad breaks) radio brand.  Heart targets 25-44 year olds reaching 9.7m listeners every week on air. All-star cast of presenters, more people want to tune in, more consumer brands attracted to platform.  Disadvantage: Expensive, have to fit in with their schedule.  O wnersh ip : Heart is a radio network of 22 stations owned by Global Global own: Heart, Classic, Smooth, Capital, Radio X, LBC, Gold  These are classified as Heart's sister channels 19 of Heart's 22 channels are owned by Global. The other three - Heart Herts, North Wales, Yorkshire - are owned by Communicorp a...

Ownership Tabloid - informal, gossip-based, celebrity content.  F eatures many more images, targeting a lower class demographic.  Broadsheet - factual, political, formal content Much more expensive, includes much more world news, higher class demographic.  The Independent (broadsheet) As of 2010, The Independent came under the ownership of Alexander Lebedev. Published by Independent Print LTD.  Publishes, The Independent and The Independent on Sunday, The I. Now Independent Online , only published in digital format The Sun (tabloid) Owned by News UK, who, in turn, are part of the American mass media conglomerate, News Corp. Rupert Murdoch is the executive chairman. News Corp → News UK  News UK: The Sun, The Times, The Sunday Times Extra Info: News Corp also own the New York Post, HarperCollins, and Wall Street Journal, amongst others Previously owned The News of the World prior to the phone hacking scandal ...

2a) Explain what the acronym BARB stands for and what the organisation does. (2) BARB stands for Broadcasters' Audience Research Board. The organisation collects viewing figures and statistics for all the big UK broadcasters like BBC and Sky.  3a) Explain why an independent company often works with other companies as part of a joint venture. Use examples to support your answer.(4) Not all films have the luxury of being conglomerates, when one parent company owns smaller subsidiaries, so independent companies may choose to be part of a joint venture. This is when one media company works for another company as part of a project, mutually benefitting both parties. This can be benefitting as both parties can specialise in different areas of production such as co-producing and distributing the rights, making the overall project quicker and more efficient. One example of this Street Dance 3D, a production between BBC Films...

Ownership: April 2017, Kerrang! magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media. Bauer Media Group have ownership of Kerrang! Radio Box Plus Network owns Kerrang! TV Changed from weekly to monthly issues - could be because there's not enough content to keep producing, technological advances online (downfall for print). 1981 - published as a one-off supplement in Sounds newspaper 1987 - went from being published monthly, to weekly  1991 - sold to EMAP 2008 - sold to Bauer Media 2017 - sold to Wasted Talent Theory: David Gauntlett's Web 2.0 - consumers of media become prosumers through interactive involvement with the internet.  The Drum Website Article: For now, Wasted Talent is focused on recalibrating Kerrang and the Face for future generations. Mixmag found success in YouTube, the magazine reaches over 20m fans a month across various channels. This is an attractive...